In order to maximise the fundraising impact, the fundraising campaign is proposed to be a one-time event, lasting approximately one month. It should also be tied into an existing event such as Ilights or Singapore Arts Festival to help market it. Fundraising can begin 2 weeks before the selected events, where donors can donate and start to design their artefacts to be displayed online. Meanwhile, the AR exhibition will begin at the same time as the selected event. Overall, the whole campaign will be about 1 month long, ending when the selected event ends.