E C O - F R I E N D L Y   C O N C E P T   S T O R E 

Our eco-friendly concept store is a sustainability-focused experiential concept store that transforms traditional atrium stores into an engaging and immersive space through game stations, exhibits, curated sustainable bags, and an exclusive checkout experience, all aimed at informing and inspiring shoppers to reduce their use of plastic bags. 

Layout of our eco-friendly concept store

B E A C H   A D V E N T U R E S   W I T H   E C O - M I L E S

Our mascot, Eco Miles

The eco-friendly concept store offers a fun and informative Kinect Game for primary school children, with a strong emphasis on educating them about plastic bag waste. In this game, kids will follow Eco Miles, a poor otter whose habitat has been ruined by people who have unconsciously thrown away their plastic bags, on a quest to save other marine animals. Kids will also learn to properly recycle plastic bags, bringing home the message to share with their family.

You can try out the game on the right!

I N S T A G R A M M A B L E   W A L L

Adding a fun and quirky dimension to the concept shop, this instragrammable wall appeals to shoppers of all ages. From pretending to be trapped in a giant plastic bag to being carried in a reusable bag, shoppers can keep their pictures as reminders or share on their social media to spread awareness.

E N H A N C E D   R E U S A B L E   B A G

Our eco-friendly concept store offers a unique selection of aesthetically appealing and modular reusable bags. Strategically located beside the queuing lane, the bags are easily accessible and visible to shoppers as they wait in line. Ideally, after learning about the negative effects of plastic bags, reusable bags offer shoppers an incentive to actively take a stand against plastic bags.

G R E E N   S E L F - C H E C K O U T   C O U N T E R

The eco-friendly concept store offers a new innovative self-checkout user interface that encourages shoppers to consciously reduce the amount of plastic bags they use during their grocery shopping. With sustainability at its core, the self-checkout user interface inquires if shoppers have brought their own bags, educates shoppers about the negative impact of plastic bags and encourages shoppers to disclose the amount of plastic bags they have taken. The checkout counter also offers bioplastic bags as an alternative to plastic bags.

Scroll through to check out the different facts shown on the user interface and how the bioplastic bags are incorporated into the self-checkout counter!

P A R T N E R S '   B A C K G R O U N D :   O C B C   B A N K   &

N T U C   F A I R P R I C E   C O .   L T D .

OCBC and FairPrice are working together on this initiative as they are partners in their credit card partnership. OCBC is working on a CSR project focusing on waste management while NTUC is continuing their in-store sustainability efforts. This collaboration is therefore a way for them to further grow their current relationship and at the same time doing good for the community. As a result, they are collectively pursuing this initiative to cut down the use of plastic bags in supermarkets and, in general, in our society.

W A L K T H R O U G H   O U R   C O N C E P T   S T O R E

Play our video!

C U R A T E D   P O S T E R   W A L L

The poster wall is dedicated to educating shoppers on a wide range of topics. Curated posters are designed to answer questions shoppers have been asking for ages: what happens to plastic bags after disposal? What are some alternatives to plastic bags? Additionally, the poster wall is also dedicated to demonstrating why plastic bags are a big problem for Singapore and what steps shoppers may take to fix the issue of plastic bag waste.

Photos of Reusable Bag by Lee Jin Yang

Brought your own bag? What will you see on the screen? Play the video to find out!

Need to take a plastic bag? What will you see on the screen? Play the video to find out!