SNAP LABS - discover. specializes in the development of experiential marketing technologies. We provide creative engagement solutions to help you achieve your marketing goals by connecting and exciting audiences. 

To validate our business model, we decided to approach SUTD Marketing for our proof-of-concept project.

PROBLEM STATEMENT
Visitors of SUTD (and even those part of the SUTD family) have always had trouble finding their way around the school due to the lack of any proper wayfinding markers/ systems.

DESIGNED SOLUTION
The Interactive SUTD Directory is an independent structure that works as an interactive yet contactless dashboard, featuring mainly an event listing and school map directory besides others. It makes use of motion sensing and projection technologies to reimagine the wayfinding process.